Inside Sales Representative – Warm Leads

FORMATIONHUB | REMOTE | FULL-TIME

Hours: 8am–5pm U.S. business hours (Eastern Standard time), 2pm-11pm South African time.
Compensation: Salary: $1,387/month base + performance-based commission (40 hours/week). (one hour lunch unpaid)

About FormationHub

FormationHub helps U.S. entrepreneurs start their businesses through an accessible online business formation platform. We simplify the process of forming LLCs, corporations and other business entities, helping customers confidently complete their applications.

About the Role

We’re looking for a confident, results-driven Inside Sales Representative to convert warm leads into paying customers.

Your primary responsibility will be calling prospective customers who have started but not completed their business formation applications. You’ll identify what’s holding them back, answer questions, overcome objections and confidently close sales.

This is a phone-focused sales role, not a customer support or appointment-setting position. You’ll be working with prospects who have already expressed interest in our services, with a strong emphasis on conversion and revenue targets.

What You’ll Do

• Proactively call 30-40 warm leads daily who have abandoned or paused their applications.
• Build rapport with U.S. customers and identify their needs and concerns.
• Handle objections relating to price, timing and uncertainty.
• Explain FormationHub’s services and guide customers towards completing their purchases.
• Confidently ask for the sale while maintaining a consultative, professional approach.
• Follow up through phone calls, email and SMS.
• Handle occasional inbound sales enquiries.
• Maintain accurate CRM records and meet agreed conversion and revenue targets.

English Communication – Essential

Advanced, professional-level spoken and written English is mandatory.

You must be able to:

• Communicate clearly, confidently and naturally with U.S. customers.
• Understand different U.S. accents and respond accurately.
• Build rapport, ask effective questions and explain unfamiliar concepts simply.
• Handle objections and think on your feet without relying entirely on scripts.

Shortlisted candidates will complete a live English communication assessment and sales role-play.

Qualifications

• At least 1–2 years of phone-based sales, inside sales or telesales experience preferred.
• Demonstrated ability to convert interested prospects into paying customers.
• Strong objection-handling, negotiation and closing skills.
• Comfortable making outbound calls and working towards sales targets.
• Experience with U.S. customers, HubSpot or service-based sales is advantageous.
• Reliable internet, a quiet calling environment and availability during U.S. business hours.

Previous business formation experience is not required. Full training will be provided.

Training and Support

We provide structured onboarding, business formation education, sales scripts, coaching and a clear sales playbook.

Representatives provide general information about business formation services and must not offer individualised legal, tax or financial advice. Specialist questions are referred to qualified professionals.

How Success Is Measured

• Conversion of warm leads into completed paid applications.
• Revenue generated and achievement of sales targets.
• Effective follow-up and abandoned-application recovery.
• Accurate CRM activity and positive customer interactions.

What We Offer

• Fully remote, full-time position.
• Base salary plus performance-based commission.
• Structured training, ongoing coaching and clear expectations.
• Opportunity to grow within a developing sales organisation.

Who Will Thrive Here?

Someone who enjoys phone-based sales, builds trust quickly, handles objections confidently and knows how to close. We value sales results, communication quality, professionalism and coachability — not simply call volume.

Interested? Apply to join the FormationHub sales team.